{"id":879,"date":"2025-07-15T10:50:53","date_gmt":"2025-07-15T08:50:53","guid":{"rendered":"https:\/\/xadspoteffects.com\/en\/?page_id=879"},"modified":"2025-11-06T14:15:25","modified_gmt":"2025-11-06T13:15:25","slug":"spoteffects-for-connected-tv","status":"publish","type":"page","link":"https:\/\/xadspoteffects.com\/en\/spoteffects-for-connected-tv\/","title":{"rendered":"spoteffects for connected tv"},"content":{"rendered":"
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spot<\/span>effects <\/span>for connected TV<\/span><\/span><\/h2>\n

Television is transforming from linear to digital; The usage of ad-financed streaming services increases, while advertisers are shifting their TV budgets to digital TV surroundings (CTV, FAST, ATV, DAI, etc.). As on linear TV, it is essential for media professionals to measure the impact of digital TV advertising and visualize the second-screen response of CTV spots with the spoteffects solution. spoteffects is already available in Europe on high-reach CTV inventories and common DSPs. With spoteffects, you gain impact measurement and data transparency within your CTV campaign for tactical media optimization on streaming platforms<\/p>\n\n<\/div>\n<\/div>\n

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Data-driven CTV Campaign Optimization<\/h2>\n

In this dmexco 2025 masterclass, Jasper Sasse, founder and CEO of spoteffects, reveals the five key learnings of the first two years of CTV direct response attribution. He explain how advertisers and media agencies can use them to maximize the ROI of their CTV campaigns, especially regarding the best choice of dayparts, weekdays, inventories, spot versions, types of ads, and many other criteria.<\/p>\n\n\n<\/div>\n

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\u00a9 Koelnmesse<\/div>\n<\/div>\n<\/div>
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An overview of the most important KPIs<\/span><\/h2>\nWould you like to compare which day of the week, time of day, streaming content and CTV spot worked best for your campaign, as well as your cost per visit, response rate, and cost per order? With the different views in our dashboard, you can see your best results at the click of a button.<\/span>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Second screen attribution on CTV advertising<\/span><\/h2>\nspoteffects tracks both ad impressions and the advertiser\u2019s website\/mobile app within a CTV campaign. This allows to directly measure the second screen responses (e.g., on smartphones) to the CTV ad within a household.\n\n<\/div>\n
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Via programmatic deal or insertion order<\/span><\/h2>\nWhether you manage your campaign via a DSP or book your CTV-ads on an insertion order (IO) basis, spoteffects is versatile and can adapt to any campaign.<\/span>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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CTV to web and app<\/span><\/h2>\nWhether you want to promote your website or app and measure viewer engagement, spoteffects makes both possible.\n\n<\/div>\n
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You want to know more?<\/span><\/h2>\n

Make an appointment and we will explain to you personally:<\/span><\/p>\n\n<\/div>\n<\/div>\n

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\n\nHow the spoteffects attribution works with CTV campaigns\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\nWhich CTV inventories we are able to track in your country\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\nHow to work with our CTV dashboard\n\n<\/div>\n<\/div>\n<\/div>\n
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\n\nWhat we learned from countless CTV campaigns\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Make an appointment <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Contact Us<\/span><\/h2>\n

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