spoteffects for connected TV
Television is transforming from linear to digital; The usage of ad-financed streaming services increases, while advertisers are shifting their TV budgets to digital TV surroundings (CTV, FAST, ATV, DAI, etc.). As on linear TV, it is essential for media professionals to measure the impact of digital TV advertising and visualize the second-screen response of CTV spots with the spoteffects solution. spoteffects is already available in Europe on high-reach CTV inventories and common DSPs. With spoteffects, you gain impact measurement and data transparency within your CTV campaign for tactical media optimization on streaming platforms
An overview of the most important KPIs
Would you like to compare which day of the week, time of day, streaming content and CTV spot worked best for your campaign, as well as your cost per visit, response rate, and cost per order? With the different views in our dashboard, you can see your best results at the click of a button.Second screen attribution on CTV advertising
spoteffects tracks both ad impressions and the advertiser’s website/mobile app within a CTV campaign. This allows to directly measure the second screen responses (e.g., on smartphones) to the CTV ad within a household.
Via programmatic deal or insertion order
Whether you manage your campaign via a DSP or book your CTV-ads on an insertion order (IO) basis, spoteffects is versatile and can adapt to any campaign.CTV to web and app
Whether you want to promote your website or app and measure viewer engagement, spoteffects makes both possible.