spotresearch
With more than 300 daily campaign launches, XAD spoteffects stands for innovative media tracking. Although our technological focus lies on TV, we are tracking print and outdoor ads as well. With just a few clicks, you can access campaign data from more than 500 000 creatives, 40 000 brands and over 12 million tracked spot airings per year. Profit from the absolute transparency on the TV advertising market and register your account now!
get your free accountAll German-speaking TV campaigns in one tool
You can browse through the last 9 years of advertising and search for combined keywords such as brands, products, categories, keywords, or testimonials and use additional filters to further narrow down your results.
Data depth
With spotresearch you can find and watch any campaign creative. Additionally spotresearch provides all metadata associated with a campaign, such as: an overview of airing data, spot length, category, country, campaign time range, channel mix, gross spending, e-commerce, URL, App Index, storyboards, competitors and further campaigns of the advertiser.
Comprehensive media data
The tool offers daily updated information on gross media spending, channels, programs and airing times on spot version basis, on campaign and on band level. Additionally you have access to details such as spot length, commercial brake lenght, commercial break positioning, all other bookings in the break, e-commerce share and program environment of the break. All data and related graphical visualizations are available for download.
Comparative analysis
Set up comparisons within or across specific industries. Instantly generated overviews of airings, channel mixes, number of campaigns and gross budgets deliver valuable insights on the differences between diverse TV strategies for specific time periods.
Cross-media insights on advertising impact
The “TV2WEB Insights” feature calculates correlations between TV media spending and relevant web traffic on weekly and week day basis. This function offers segmented information on mobile, desktop, direct, and search visits.
spotresearch package options
request an introduction callFree
Features
- All videos and creatives
- Tags, storyboard
- Spotlength, country, category
- First airing (year)
- Last airing (year)
- E-Commerce-, URL-, App-data
FREE AND NON-BINDING
Basic
All Free features included
- First airing (year)
- Last airing (exact date)
- Daily campaign launches
- Automated notifications via e-mail: industry-, launch-, and campaign alerts
- Search filter (URL/App/E-commerce)
- „Favorites“ function (quick access to selected campaigns)
- Video and storyboard download
- Supplementary data packages can be booked in addition to basic: channel- and program check, and TV2WEB Insights
FOR MEDIA EXPERTS WHO WANT TO GET STARTED
Premium
All Basic features included
- First airing (exact date)
- Last airing (exact date)
- Distribution of airings and gross spending on the basis of calendar-/ week days, channels, and time periods for all TV campaigns
- Interactive charts and tables (also available for download)
- Aggregated analyses on the advertising pressure of products and multiple brands
- Comparative analysis of up to 5 competing advertisers
- Program and advertising environments
- E-commerce share per commercial break
- Premium support in case of specialized requirements
FOR ADVERTISERS AND AGENCIES
Additional data packeges
TV channel and programm check
- Booking capacity of the channels
- Duration and number of commercial breaks
- Average duration and capacity of commercial breaks
- Analyses of commercial breaks on the basis of channels and program environments
TV2Web Insights
- TV-gross spending / web traffic correlations
- TV- attributed traffic-uplifts (on a week day basis)
- Segemented information on mobile-, desktop-, search-, and direct visits
Tracking in real time or of individual campaigns?
spotbot delivers exact and precise down to the second information on all your TV ad airings. With XAD spoteffects’ TV tracking, you can monitor closely your own and your competitors’ campaign and booking strategy. All tracking data is available via e-mail, download link or API on a daily basi
