That’s why our mission is to support likeminded people with all the data, analyses, tools and technologies that they need.

Crossmedia Intelligence

XAD spoteffects offers diverse solutions for monitoring and performance-based analysis of TV campaigns, as well as for their synchronization with online measures. We started building one of the most extensive and innovative databases for campaigns in 2011. Today our methodology and tools set new standards in the observation, optimization and control of TV advertising strategies and budgeting.

Complete transparency

We are tracking advertising campaigns 24/7 across Europe. With spotresearch, you can find every single campaign with exact and objective broadcasting data and gross spending calculations that are updated on a daily basis. Get an overview of all brands and products or the media strategy of your competitors.


Increased campaign ROI

Given that 80% of users engage in second screen usage while watching TV, the direct impact of TV-spots can be quantified by measuring the relevant website traffic uplifts. Our extensive experience with TV data processing and analysis allowed us to develop reliable methodology and deliver the right insights in order to boost your TV performance.

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Smart TVs and Connected TV
– new data dimensions

Smart TV devices and the HbbTV standard unite linear TV with the possibilities of the internet. Connected TV is changing media usage. Everything becomes measurable. Based on the current technology development, we offer solutions for the precise analysis of TV reach, viewers’ behavior and advertising impact.