Absolute transparency across the advertising market

XAD spoteffects stands for innovative, comprehensive media tracking. With spotresearch, you get access to relevant campaign data from more than 500,000 ads, over 40,000 brands and 12 million tracked advertising airings per year.

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Comprehensive data

The tool offers daily updated information on gross media spending, channels, programs and airing times on spot version basis, on campaign and on brand level. Additionally you have access to details such as spot length, commercial break length, commercial break positioning, all other bookings in the break, e-commerce share and program environment of the break. All data and related graphical visualizations are available for download.

Find TV ads
spotresearch search for TV campaigns
spotresearch spot details

Campaign details at a glance

Daily updated airing data, gross media spending and detailed spot information help you understand every campaign launch, every brand and every advertiser in the market.

Comparative analysis

Set up comparisons within or across specific industries. Instantly generated overviews of airings, channel mixes, number of campaigns and gross budgets deliver valuable insights on the differences between diverse TV strategies for specific time periods.

spotresearch comparative analysis
spotresearch detailed airing data

Downloadable reports and charts

Interactive analysis views provide media data on spot, product, brand, advertiser, industry, channel and sales house level. Flexible exports and visualizations support daily media work.

Flexible data purchase

With spotresearch Vantage, you can activate or download specific data on demand without monthly base fees or binding contract terms.

spotresearch data purchase

spotresearch package options

Vantage

Without monthly base fees and binding contract terms

0 €

monthly base fee

  • Full database access to over 500k ads
  • Daily updated TV campaign newstarts on demand
  • Unlimited search results
  • Spot length, country, category
  • Tags and storyboard
  • E-commerce, URL and app data
  • Favorites library and saved searches
  • The most expensive placements from the last days
  • Rankings and information on spot, brand and advertiser basis
  • Automated alerts about campaign airings on demand
  • Airing data, media gross spending and stats on demand
Sign up for free

Premium

For absolute transparency across the German-speaking TV advertising market

starting at 450 €

monthly base fee

  • All Vantage features included
  • Exact airing data for every single broadcast
  • Program and advertising environments
  • TV campaigns' airings and gross spending* distribution by calendar days, weekdays, channels and day times
  • Aggregated analyses on the advertising pressure of products and multiple brands
  • Comparative analysis on product and brand level
  • E-commerce share per commercial break
  • TV campaign search filter for URL, app and e-commerce
  • Video and storyboard download
  • Booking utilization rates of TV channels
  • Commercial break analyses on channel and program environment basis
Request an offer

*Gross media spending is not available for Switzerland and is not part of the offer.

Good to know

  • In addition to Germany, we are covering all relevant channels in Austria and are currently developing tracking for further countries.
  • Thanks to intelligent algorithms and state-of-the-art recognition technology, all TV campaigns are monitored, registered and updated daily.
  • In addition to our main focus TV, you will find display campaigns and OOH for Germany.
  • No downloads and installations are required. Accessible anytime and anywhere online.

Tracking in real time or of individual campaigns?

spotbot delivers exact and precise down-to-the-second information on all your TV ad airings. With XAD spoteffects' TV tracking, you can closely monitor your own and your competitors' campaign and booking strategy. All tracking data is available via email, download link or API on a daily basis.

Arrange an appointment with us

We will present all spotresearch and spotbot features to you online.

Brandspending: daily gross spending for more than 200 campaign launches.
Alerts Feature: automatic notifications about campaign launches in selected industries or of selected competitors.
Channel check: gain a quick overview about the unused capacity of a channel.
E-Commerce Share: we calculate the share of e-commerce products and services in each commercial break.
Program check: always know how commercial breaks are structured and booked for the individual programs on each channel.
Ad Block Analysis: learn more about the advertisers, brands, products and e-commerce share in each commercial break.
Appointment request