With more than 300 daily campaign launches, XAD spoteffects stands for innovative media tracking. Although our technological focus lies on TV, we are tracking print and outdoor ads as well. With just a few clicks, you can access campaign data from more than 500 000 creatives, 40 000 brands and over 12 million tracked spot airings per year. Profit from the absolute transparency on the TV advertising market and register your account now!

to the free registration

All German-speaking TV campaigns in one tool

You can browse through the last 9 years of advertising and search for combined keywords such as brands, products, categories, keywords, or testimonials and use additional filters to further narrow down your results.

Data depth

With spotresearch you can find and watch any tv campaign creative. Additionally spotresearch provides all metadata associated with a campaign, such as: an overview of airing data, spot length, category, country, campaign time range, channel mix, gross spending, e-commerce, URL, App Index, storyboards, competitors and further campaigns of the advertiser.

Comprehensive data

The tool offers daily updated information on gross media spending, channels, programs and airing times on spot version basis, on campaign and on brand level. Additionally you have access to details such as spot length, commercial brake lenght, commercial break positioning, all other bookings in the break, e-commerce share and program environment of the break. All data and related graphical visualizations are available for download.

Comparative analysis

Set up comparisons within or across specific industries. Instantly generated overviews of airings, channel mixes, number of campaigns and gross budgets deliver valuable insights on the differences between diverse TV strategies for specific time periods.

spotresearch package options

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monthly base fee

sign up for free
Without monthly base fees and Binding contract terms! FLEXIBLE data purchase and  booking of premium features on-demand.
  • Full database access to over 500k ads
  • Daily updated TV campaign newstarts on demand
  • Unlimited search results
  • Spotlength, country, category
  • Tags, Storyboard
  • E-Commerce-, URL-, App-data
  • Favorites library & saved searches
  • The most expensive placements from the last days
  • Rankings und Information on spot, brand and advertiser basis
  • Automated alerts about campaign airings on demand
  • Airing data, media gross spending and stats on demand


starting at 450 

monthly base fee

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With our premium packages you gain absolute transparency over the entire german-speaking TV advertising market.
  • All “Vantage” features included
  • Exact airing data for every single broadcast
  • Program and advertising environments
  • TV campaigns’ airings and gross spending* distribution on the basis of calendar-/ week days, channels and day times
  • Aggregated analyses on the advertising pressure of products and multiple brands
  • Comparative analysis on product and brand level
  • E-commerce share per commercial break
  • TV campaign search filter (URL / App / E-Commerce)
  • Video und storyboard download
  • Booking utilization rates of tv channels
  • commercial breaks analyses on channels and program environment basis

*Gross media spendings for Switzerland are not available nor are they included in any of the spotresearch offers

Good to know

In addition to Germany, we are covering all relevant channels in Austria and Switzerland and are currently developing tracking for further countries.

Thanks to intelligent algorithms and state-of-the-art recognition technology, all TV campaigns are being monitored, registered and updated daily.

In addition to our main focus TV, you will find display campaigns and OOH for Germany.

No downloads and installations are required. Accessible anytime and anywhere online.

Tracking in real time or of individual campaigns?

spotbot delivers exact and precise down to the second information on all your TV ad airings. With XAD spoteffects’ TV tracking, you can monitor closely your own and your competitors’ campaign and booking strategy. All tracking data is available via e-mail, download link or API on a daily basi

Arrange an appointment with us

and allow us to present to you online all spotresearch and spotbot features:


Daily gross spending for more than 200 campaign launches.

Alerts Feature

Automatic notifications about campaign launches in selected industries or of selected competitors.

Channel check

Gain a quick overview about the unused capacity of a channel.

E-Commerce Share

We calculate the share of e-commerce products and services in each commercial break..

Programm check

Always know how commercial breaks are structured and booked for the individual programs on each channel.

Ad Block Analysis

Learn more about the advertising clients, brands, products, and e-commerce share in each commercial break.

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